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In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&A around business strategy in 2020. He covers a wide base of questions including influencer marketing, underpriced attention, scaling a personal brand and more. Be sure to check the timestamps in the comments for all the questions... Enjoy!
TIMESTAMPS: 1:10 - How did I scale when I had no money? 3:50 - What I’m most proud of in business 8:08 —————————Q&A————————— 8:12 - Should I partner with someone or start doing digital by myself? 13:18 - What advice would you give entrepreneurs in Asia to build their personal brand? 19:30 - What’s the next move if I’m planning to sell my company? 22:58 - How do I scale my personal brand now that I’m ready? 29:43 - How to get clients on board to create more content? 32:58 - Why do you mean when you say “fuck 7-day trials”? 37:30 - You now have a Spanish YT page, is creating content in Spanish the right move for companies? 40:45 - Will we have Kosher Empathy Wine? 41:45 - Why are your curse words bleeped out on LinkedIn? 42:50 - If people don’t pay for it, I feel like they don’t value my additional service.. Where do you draw the line? 44:53 - Tips for influencer marketing 47:10 - How do you convince brands to spend on TikTok? 48:40 - What’s the strategy to start off with a new product? 50:33 - What would you do if you were to start a media company today? 53:25 - How to create a voice-first discovery platform 56:18 - How do you transition your clients to an accounts manager? 59:52 - How do you negotiate business deals when clients try to lowball your price? 1:01:54 - What was the mindset shift you had once you started to work with the Fortune 500s?
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