1. Before and After
Everyone loves a good transformation.
Your before and after photos can be as simple as cleaning up your desk or as elaborate as sharing your weight loss journey.
The transformation you share can be personal or related to your business.
You could share before and after photos of your website redesign or your revamped branding. Or, if you’re a nutritionist you could share before and after photos from cleaning out a clients’ refrigerator.
2. Unboxing Video
Unboxing videos are all the rage on YouTube and they can work great on other social platforms as well.
If you’ve never seen an unboxing video it simply shows someone unpacking a product. Unboxing videos work best for electronics and kids toys, but they can work for any product.
If you sell handmade lip balm and have a personalized touch to your packaging, highlight that with an unboxing video.
Or maybe you’re a network marketer or an affiliate for essential oils. Create a video unboxing a starter kit and highlight all the oils that are included.
3. Screenshot
For a screenshot post, you just take a screenshot of text you want to highlight and post it to social media as an image.
See the example below showing how Tyler J. McCall used a screenshot from a Twitter post and shared it on Instagram.
4. Demo or Screen Capture
A video demonstrating something is a fantastic way to position yourself as an expert and provide exceptional value to your audience.
You could create a video demonstrating how to use a certain product related to your business or you could record your computer screen while you demonstrate how to perform a certain task or use a piece of software.
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5. Friendly “Selfie”
I place selfie in quotes because you’re not actually taking the photo, but these photos feel like a selfie.
They are very personal and intimate photos of you that make your followers feel like they’re part of your life.
This works insanely well for massive influencers and Instagram celebs, but friendly “selfie” photos can work for small business owners as well.
And don’t worry. You don’t have to put your personal life on display.
You could share a photo of you standing at the water cooler in your office that looks like you’re having a friendly conversation with your followers.
6. Caption Request
Share an interesting photo asking your followers to comment with their funniest or most creative caption.
Not only are these type of posts entertaining, but they are an excellent way to spark engagement.
7. Go Behind the Scenes
Give your audience a glimpse of what happens behind the scenes of your business and share a photo or video of you hard at work.
This could be in your office, on location for a project, or at a trade show or special event.
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